Microsoft is setting up research centers in Britain, France and Germany to look for ways to improve Internet search technology. Microsoft wants to improve its ability to conduct Internet searches to attract advertising revenue, especially after its failed attempt to acquire Yahoo. The centers will try to improve Microsoft's existing search technology and research new types of searches, including searches from mobile devices and searches with pictures and video.
I think this is a good idea because more search options are always a good thing. People rely too heavily on Google so Microsoft would be another good option if it improved and expanded to include pictures and video. Diversifying anything is a good idea and another option would be helpful. Also, Microsoft was a leader in the technology revolution so it would be good for them to have a better search engine.
The idea of being able to search from a cell phone is very good. I think many people would use that, especially with the rise of Blackberries and iPhones. Mobile searching could be useful for many things so this development is something people could really benefit from.
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